More than light. Engineering to illuminate the impossible.

Fábrica de iluminação automotiva ASX

From a bold project to a global brand.

Founded in 2012, ASX was born with the goal of raising the standard of automotive lighting in Brazil. Since then, we have grown exponentially, expanding our operations to Colombia, Paraguay, China, Spain, and the United States — always maintaining a focus on quality, technology, and design.

About Us

Mission

To provide innovative, high-quality, and sustainable automotive lighting solutions that meet our customers' needs and exceed their expectations.

Vision

To be recognized as the leading brand in automotive lighting in Latin America, expanding our global presence and promoting continuous innovation in the industry.

Values

Innovation, Quality, Sustainability, Customer Focus, Integrity, Teamwork, and Social Responsibility.

Discover our journey

Innovation and achievements that shape the future

This is where the merger of S Soares Import and Alexandre Import took place, giving rise to ASX.

2013

Opening of the office in China.

2015

Construction of the new warehouse in Extrema-MG, with 2,500m² of built area.

2017

Opening of ASX Colombia, strengthening our presence in Latin America.

2020

Sponsor of the Mercedes CUP

2021

Participation in the business exhibition in Bogotá, Colombia.

Opening of ASX Paraguay.

2022

Construction of the new ASX headquarters in Bahia, with 6,000m² of built area.

Opening of ASX Spain, expanding our operations to Europe.

2023

Participation in Automec 2023, the largest auto parts fair in Latin America.

Participation in Motortec 2025, the largest auto parts fair in Europe.

2025

Participation in Automec 2025, the largest auto parts fair in Latin America.

Excellence at every stage

All ASX products undergo rigorous laboratory testing, international certifications, and internal audits. We use Japanese CSP technology and cutting-edge manufacturing standards to ensure more light, durability, and efficiency.

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Fábrica ASX

Responsible technology

We implement solar energy in part of our operations and carry out responsible waste disposal because we believe that innovation also means taking care of the future.

Discover ASX performance

Explore our complete line of automotive lighting solutions.

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